How does rendering affect a designer's work? In short, rendering changes everything. 3D rendering optimizes the entire architecture project, from the presentation of the design concept, to address the client's comments, to the final rendering production. Photorealistic 3D renderings can ensure that clients get what they want.
1.Presenting a Project at Exhibition
When a project is still under construction, we can attract potential investors through the presentation of 3D renderings. Photorealistic rendering or CG animations allow investors to easily understand the design features of the project and the design concepts that designers want to express and the unique design style, intuitiveness brought by 3D renderings is very impactful, allowing investors to directly immerse themselves in the architecture project and feel the authenticity. And high-quality visual renderings can make architects stand out in the fierce competition
2. Eliminate communication barriers
When an architect introduces a design concept to a client, many elements are involved, including the layout of the design, the selection of details, furniture, textures, etc. If it is simply displayed through drawings and sketches, it is easy to divide a complete design into multiple independent parts which will create a sense of intricacy for the client, making it difficult to resonate with the designer. Designers need to use a lot of data and architecture lines to explain to clients, and customers also need to mobilize their imagination, and the design drawings imagined by customers may not be consistent with the designer's design, which may cause unnecessary misunderstanding. However 3D rendering, cross barrier, perfectly restores the architect's design. In this way, the communication between the designer and the client becomes intuitive and simple. Client can also express their own comment or approve the rendering project immediately.
3. Design expressions
During design, moodboards, sketches, and collages are helpful, but they don't give a complete picture, they just convey an abstract feeling rather than showing whether it is reasonable and appropriate to use in design. However, when we choose to use 3D rendering to show the design to customers, we can directly present a complete picture to them, including design details, furniture layout, color selection, texture depth, etc. Customers can also immediately reflect whether the design is in line with their requirements, when the customer wants to modify a certain content or propose multiple option, the 3D renderer can also be quickly updated to meet the needs
4. Promote the progress of the project
The client's opinion is the most critical part of the design project. Our clients come from all over the world and involve different fields. When the client itself is not a professional designer, some of their comments may cause the project to stall, but when we have 3D renderings, we can edit and feedback based on comments at any time, maintaining clear and efficient communication with clients. In addition, 3D rendering can not only strengthen communication with customers, but also strengthen communication between team members and construction teams, allowing designers to receive timely feedback, capture design errors, and update designs. Bleeding-edge software, powerful hardware, rendering farms, and AI-powered quality assessment speed up the project and relieve the 3D rendering artists from all tasks that distract them from work
Rendering plays an important role in the architecture industry, enhancing the competitive advantage, simplifying the communication process, speeding up approvals, reducing costs and increasing revenue
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